Every year, the B2B Marketing Awards see some brilliant campaigns take home the win, and one of the most competitive categories? ‘Best channel marketing initiative’. In 2023, Revere scooped up the ...

With clients operating in the B2C and B2B landscapes, Virginie Regis, group marketing and communications director and member of the Group Executive Committee at Capgemini, knows better than most that ...

In today’s B2B environment, campaign management has become too time-consuming and complex to handle manually. Buyers interact with multiple channels, expect tailored communication, and often move ...

As B2B teams plan for 2026, CTV presents both upside and risk depending on goals, timelines and internal readiness. The post ...

Connected TV retargeting gives B2B marketers a high-impact way to engage buyers, build trust, and move MQLs to SQLs through ...

Forward Solutions today released a new case study showcasing how embracing a multi-channel sales and marketing strategy can deliver breakthrough growth for industrial manufacturers. With business ...

DANVERS, MA, July 02, 2025 (GLOBE NEWSWIRE) -- Danvers, MA – July 02, 2025 – DemandScience, a leader in B2B tech-enabled revenue marketing solutions, today announced that its solutions earned 27 ...

The future of B2B marketing will be won by the marketers who understand that content clarity is power—and connection is ...

NEW YORK--(BUSINESS WIRE)--Bombora, the true B2B data pioneer, today announced an expanded integration with StackAdapt, a leading technology company in advertising and marketing. This enhanced ...

Insights for crafting a targeted ad strategy, optimizing your channel mix and creating compelling offers to drive quality B2B leads. Generating quality leads is a top priority for B2B SMBs, but with ...

Generating quality leads is a top priority for B2B SMBs, but with long sales cycles and high-ticket products, it requires a ...