TAG Heuer’s dominance of Formula 1 continues with the recent announcement that it is now the Title Partner of the Monaco Grand Prix

For the first time in the motorsport event's 100-year history, the Monaco race has appointed Swiss luxury watchmaker TAG Heuer as its title partner.

As it stood, the Monaco event was the only race on the 2025 schedule without a title sponsor, but in its determination to monetize every single aspect of the sport the race on the streets of the Principality will now be sponsored by the newly returned official timekeeper, Tag Heuer.

Formula 1 has announced that TAG Heuer, the sport's Official Timekeeper, will be the title partner of the 2025 Monaco Grand Prix.

Tag Heuer, the luxury Swiss watch brand owned by French luxury goods conglomerate LVMH, has become the first-ever title sponsor of the iconic Monaco Grand Prix. The watch brand, a sponsor of the event since 2011 through its partnership with the Automobile Club de Monaco race organizer,