The attribution space heated up this year. First Google snapped up Adometry, then AOL grabbed Convertro. Not to be left out, Rakuten bought DC Storm. Everybody wants a solution to the attribution ...

Marketers want integrated analytics solutions – a trend clearly demonstrated by the diversity of the players populating Gartner’s most recent “Magic Quadrant for Digital Marketing Analytics,” released ...

This week, TikTok introduced multiple features that should help advertisers better track the performance of their ad campaigns in the social-media app, including new attribution analytics and ...

Analytics solutions and digital ad providers are looking for ways to help marketers get a better sense of customer engagement. The one aspect about history is that technology will always change, ...

Conversion is usually preceded by several interactions with a website or an app. Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions ...

Google Analytics is removing four attribution models in October 2023. A new "calculated metrics" feature will allow custom combinations of metrics. Users should audit reports and test new models now ...

Neustar, a cloud-based provider of real-time information services, has partnered with Facebook to help marketers understand and improve ROI for their digital campaigns across Facebook, Instagram and ...

According to one report, “Europe’s digital advertising market was valued at $84.02 billion in 2021 and will grow by 8.59% annually over 2021-2031 owing to the technological advancement, rising digital ...