Amazon this week is discounting a collection of Apple Watch models, including the new Series 10 and Black Ultra 2 devices. Apple Watch Series

The Apple Watch Series 10 may just have landed, but we’re already seeing steady discounts. And today it’s lower than ever: Amazon is selling the Jet Black Apple Watch Series 10 for $373, a savings of $26 off its $399 MSRP. We’ll admit that it’s not a huge discount, but it’s the best we’ve seen.

SAVE $28: As of Oct. 23, the Apple Watch 10 is on sale for $371 at Amazon. That's a saving of 7% on list price, and the lowest its ever been on Amazon. Earlier this year, Apple announced the latest edition of the Apple Watch, the Series 10. It's a fantastic fitness wearable, with some notable upgrades on the previous model.

The Apple Watch Series 10 is a strong upgrade, but some of its biggest features show how in many respects it’s the anti-Ultra model.