Apple has released a new iPhone wallpaper, “Here’s to the Dreamers,” as part of a campaign highlighting Southeast Asian creators. The wallpaper, a vibrant dreamscape, works with a spatial effect on ...

As a college student 20 years ago, Steven Frost had a poster of Apple’s “Think Different” campaign hanging in their Alfred University dorm room. That campaign touted the company’s quest to be ...

Jane Goodall is the first voice of a new Mac ad campaign celebrating creativity, harking back to the famous Think Different campaign she also contributed to. The admired and beloved primatologist died ...

The Apple Watch just celebrated its 10th anniversary, and while we've come a long way since 2015's humble first-gen, I'd like to take a moment to remember the OG. 17 years before its first smartwatch ...

Earlier this week, I wrote about an Apple Christmas commercial featuring a father who could only hear his daughter’s music via his iPods with adaptive hearing aids. Called “Heartstrings,” the spot ...

Apple is justifiably famous for its marketing. But now, for some reason, Apple is developing a different reputation in adland: the company that pays for ad campaigns and then pulls them. Last year, ...