Obviously, most people know Apple as the company that makes the iPhone. That makes sense, the iPhone—after all—is the single most successful consumer product in history. It’s the reason Apple is a $3 ...

When Apple announced its latest iPhone 16 design there was a resounding lack of enthusiasm online (there are only so many ways you can resize a rectangle before it gets a little stale). Playing on the ...

Apple is justifiably famous for its marketing. You could even argue that the company's ad campaigns are as well-known as its products: Think Different. Dancers with iPods. And, of course, the 1984 ...

Jane Goodall is the first voice of a new Mac ad campaign celebrating creativity, harking back to the famous Think Different campaign she also contributed to. The admired and beloved primatologist died ...

Apple recently graced us with the highly anticipated iPhone 17 lineup, including the ultra-sleek iPhone Air. As the name suggests, the Air is Apple's lightest model, so skinny in fact that it takes ...

Apple rival Samsung aired an ad that appears to be in the same creative space that Apple showed with its ad. Samsung’s ad ends with a message of, “Creativity cannot be crushed,” seemingly a direct dig ...

Herein, Rob Siltanen, chairman and chief creative officer at Siltanen & Partners talks about the origins of Apple's “Think Different” ad campaign and the “To the crazy ones” commercial that launched ...

The dystopian spot, which depicts the relentless destruction of instruments and artworks, marks a dark turn for the company and begs the question: Will 2024 be like 1984? By Julian Sancton Senior ...

Apple apologized on Thursday for a new iPad Pro commercial that featured several creative objects—including a piano, video cameras, and cans of paint—being destroyed by an industrial crusher, telling ...

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Apple's innovative "Test Drive a Macintosh" ad campaign urged potential customers to take a Mac for a spin. November 8, 1984: After initial Mac sales prove disappointing, Apple CEO John Sculley dreams ...