Obviously, most people know Apple as the company that makes the iPhone. That makes sense, the iPhone—after all—is the single most successful consumer product in history. It’s the reason Apple is a $3 ...

When Apple announced its latest iPhone 16 design there was a resounding lack of enthusiasm online (there are only so many ways you can resize a rectangle before it gets a little stale). Playing on the ...

Jane Goodall is the first voice of a new Mac ad campaign celebrating creativity, harking back to the famous Think Different campaign she also contributed to. The admired and beloved primatologist died ...

In the fourth leg of "The Relay" race, a wheelchair racer takes on a runner in the 400m. Photo: Apple Ahead of the Paralympic Games in Paris, a new Apple video called ‘”The Relay” shows athletes with ...

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Nothing about Apple's latest promotional video felt like Apple. For over 7 minutes, an awkward comedian explains to a sleepy audience of disinterested teens that the only way parents will buy them an ...

Herein, Rob Siltanen, chairman and chief creative officer at Siltanen & Partners talks about the origins of Apple's “Think Different” ad campaign and the “To the crazy ones” commercial that launched ...

TBWA\Chiat\Day and Apple marked a return to form at a crucial point in its history. Created in 1997, shortly after Steve Jobs returned to the company, it reintroduced Apple as a brand that stood for ...

It's time to huddle around our screens. It's time to celebrate a quintessential pastime that involves men, large and less large, pushing each other to the limits. No, I'm not talking about an ...

Apple's innovative "Test Drive a Macintosh" ad campaign urged potential customers to take a Mac for a spin. November 8, 1984: After initial Mac sales prove disappointing, Apple CEO John Sculley dreams ...

Commentary: You don't need an 81-slide deck to convince your parents to buy you a Mac for college. Apple should change its tone to get its advertising groove back. Bridget Carey is an award-winning ...