Pre-orders for the new Apple iPhone 18 Pro and Pro Max due begin Saturday, September 12. Now fraud experts warn that scammers are already trying to take your money.

"That's quite a marketing slogan," Apple exec Greg Joswiak quipped before CEO John Ternus outlined Apple's approach to AI listening features.

Bloomberg's Mark Gurman said there are two gaming controllers in the works.

Apple is planning a major retail refresh that brings back dedicated Genius Bars, reorganizes pickup and Today at Apple areas, and removes the giant video walls found in many stores.

Before the iPad took over the world, the first commercially successful tablet debuted in 1989. Discover the forgotten tech that made modern slates possible.

As it turns out, there's a niche group of people who still buy wired earbuds, like EarPods. Remember Apple's wired earbuds that used to come in the box with an iPhone? While using them now might seem like nothing more than nostalgia, there are a few reasons to prefer EarPods over AirPods.

Apple September 2026 event: iPhone 18 Pro, iPhone Duo, and more This story is part of our complete Apple event coverage Updated less than 54 seconds ago The A20 Pro has entered the chat, and the M5 Max is taking notes.

The $129 AirPods 5 have active noise cancellation and live translation. Do you really need to splurge on the AirPods Pro 3?

Tim Cook left Apple in an excellent position for his successor, John Ternus. He takes over a massive cash-generating operation capable of deploying billions to expand existing products and develop new ones. At the same time, Apple's still producing very strong earnings and returning tens of billions of dollars to shareholders every quarter.