Marketers are ready to spend more than $100 billion by 2022 to increase their companies' global app installs, but questions remain as to whether or not they can keep installers engaged with the ...
App-install ads are where the mobile cash is – at least for now – and Yahoo is starting to capitalize. The company said Tuesday that it’s making app-install ads available through Gemini, Yahoo’s ...
SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer today released its State of Gaming App Marketing for 2023, an in-depth report on key gaming trends for app developers, marketers and game studios to utilize ...
A new report by AppsFlyer analyses the state of global app install ad spend, and forecasts that app developers will spend $94.9 billion in their attempts to acquire new users in 2025. This represents ...
SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer today released the 16th edition of its Performance Index, ranking the top media sources in mobile advertising across 11 regions and 22 app categories. The ...
Snapchat has ran its first app-install ad, signaling a move towards scaling up the data it can offer to advertisers. The image-sharing app has apparently been eyeing up the format for some time in a ...
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