Sanrio has been a staple in the lives of fans for generations. Fans of all ages continue to adore the adorable mascots created by the beloved entertainment company, from Hello Kitty to My Melody.

Sanrio might have been built on the back of “Hello Kitty” but the company has spawned quite a few adorable characters since the popular figurehead was created in the 1970s. As of the writing of this ...

Sanrio’s top mascot is arguably the most popular mascot of all time as Hello Kitty persists in bringing the company untold amounts of funds the albino character’s face is printed on merchandise ...

Sanrio’s Hello Kitty is more than just a beloved Japanese mascot. Ever since Yuko Shimizu created the adorable anthropomorphic cat (and yes, she's a cat) in 1974, Kitty has been a pop culture ...

Sanrio U.S. releases several new kawaii playsets for the new season of Hello Kitty and Friends Supercute Adventures.