Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on ...

Google will deprecate Universal Analytics next year, the company announced. Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will ...

Analytics has rapidly become a competitive differentiator and is now entering a new stage of maturity: Analytics 3.0. Analytics 1.0 is marked by enterprises assembling business intelligence systems ...

LINTHICUM HEIGHTS, Md.--(BUSINESS WIRE)--Impact Analytics™, a leading provider of AI-based SaaS planning solutions for retail, grocery, consumer packaged goods and supply chain enterprises, has been ...