Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. American Eagle's "Sydney Sweeney Has Great Jeans" campaign, ...
Levi Strauss, American Eagle and Gap have leaned on A-list celebrities like Beyonce and Sydney Sweeney to drive denim sales, sparking a "denim war" in retail. The campaigns cost retailers millions of ...
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