Advertising's easy when the world loves you. When the pitchforks are out -- when you're BP after the Deepwater Horizon spill, say, or Coca-Cola amid the sugary drinks backlash -- that's where it gets ...

Advertisers use advertorials and display advertisements to sell products and services. Advertorials typically take the form of a letter designed to sell the reader a product, while display ads contain ...

It’s not new. Magazines have done it for years, and some newspapers have sold their souls to provide an advertiser-friendly, advertorial real estate and/or automotive section instead of an editorial ...

An advertorial is an advertisement written in the form of editorial content and designed to look like a news article, providing the reader with valid information about your product or service.