On the surface, marketing management seems like every day, common sense project management. After all, it’s just creating a lot of copy and pretty pictures right? However, every aspiring marketing ...
Nearly every marketer will be asked to manage a project at some point in their career. However, not every marketer will have formal project management training. Nor will everyone necessarily feel ...
Agencies face daily challenges due to their inability to efficiently manage their time and projects. Approximately 20% of them have never used project management software before. According to the ...
Most marketing managers would prefer to spend 90% of their time on marketing and 10% on management. Unfortunately, the real-world marketing manager’s experience is exactly the opposite. Marketing ...