I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. I’ve been in digital marketing for over ...

The language capabilities of generative AI, specifically GPT-4, have proven helpful in various PPC tasks like managing keywords, writing ad text, and helping with audience development. However, there ...

I’m not asking what you came up with in a marketing meeting, but what really makes you better than the competition from your customer’s perspective? The battle for leads, customers and revenue through ...

Explore real-world examples of how to use the feature to speed up PPC data processing and visualization, insights generation, and more. The post Using ChatGPT’s Advanced Data Analysis plugin for PPC ...

Several considerations should be considered while devising PPC advertising bidding strategies. One of the crucial elements for achieving a successful campaign is to have a well-defined objective. Are ...

Ecommerce is one of the most challenging and competitive verticals in SEM. No matter what industry you’re in, you’re undoubtedly competing against behemoths like Amazon/Walmart with a constant fear of ...

Google AdWords is a highly effective marketing channel for brands to engage with customers. The auction-based pay-per-click (PPC) model has revolutionized the advertising industry, but beneath the ...

In this pv magazine Webinar, we’ll take a closer look at Sungrow’s SG3125HV-30 central inverter, its ability to connect storage on the DC-side and, together with the Inaccess PPC/EMS, the litany of ...