Today, Google announced that it is enabling Google AdWords advertisers to remarket to its users by letting them cookie their users, and then buy display ad inventory that match those user cookies on ...

Criteo plans to roll out Tuesday a self-service cost-per-click (CPC) bidding platform that lets advertisers place bids on display retargeting campaigns and see changes and optimize campaigns in ...

AdExchanger.com asked its retargeting tool (Google AdWords which buys display through the DoubleClick AdExchange) to retarget users using the cookie pool with frequency capping such that users would ...

Select the newly created Retargeting list to your current campaign, and you’re all set. Internet-wide remarketing from social via AdWords (or AdRoll, or Bing, etc.) is a dead-eye tactic because ...

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Are you making the most of your remarketing efforts? Columnist Rebekah Schelfhout has ...

There’s a lot of talk in the online advertising industry of late about retargeting. Google are pushing advertisers to use their own “remarketing” offering and more ad networks than ever before are ...

Automotive marketers are rolling out dynamic remarketing campaigns on search and display this year for the first time! This is big. Until May, automotive marketers haven’t been able to create dynamic ...