Argumentum ad populum is a fancy Latin term for a logical fallacy. It refers to an appeal to popular opinion to win an argument. The idea behind it is if most people think something is true, then it ...

So it looks like Alliance Entertainment or AENT may not be buying Diamond Comic Distributors after all. Universal Distribution, along with Ad Populum, may also be back in the game. But legal paperwork ...

As a marketer, I can tell you that logical fallacies are used in advertising all the time. You find them in a variety of messages that bombard you daily. As a matter of fact, you’re probably so used ...