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EA is making a big push for more in-game advertising.

"Ads should be used to offer more affordable alternatives alongside today's ad-free experiences" ...

Finding more in-game ad inventory is like hard mode compared to other digital channels. Signing up publishers in the in-game ad space is complicated. Placing digital billboards that can run display ...

Electronic Arts has announced a new initiative to add more advertising to its games, expanding on its already ...

Xbox's chief strategist is considering in-game ads that might help "keep our products affordable" and "fund outstanding work ...

Mobile gamers are active retail shoppers, with 45% reporting they spend $200 or more per month on retail items and 31% spending more than $500 per month on groceries, per a new report from game ...

These aren’t just buzzwords - they’re the types of "bad ads" quietly eroding trust, frustrating players and putting long-term growth at risk. While some creatives may deliver a short-term spike in ...