Advertising analysis, a specialized form of market research, has become increasingly common as the costs of promotion have escalated. Because any mistake can be costly, analysis is done at every stage ...

Adlispy has released a browser-based Chrome extension designed to support structured advertising research for SaaS, marketing ...

Editor's Note: Citing that its analysis was based on dated data that "did not properly reflect the current situation regarding ad fraud," the ANA has killed a link to it and that now dead link has ...

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Arms are being raised for high-fives all around. And why not? Your marketing team just knocked an ad out of the creative ballpark, highlighting your small business's differentiator with compelling ...

Google is funneling revenue to some of the web’s most prolific purveyors of false information in Europe, Latin America and Africa, a ProPublica investigation has found. The company has publicly ...

GA4's analysis hub provides templates designed for ad hoc analysis, making it a central location to work with and explore data visualizations. Analysts are demanding analytic tools deliver features ...

NEW YORK--(BUSINESS WIRE)--XR Extreme Reach, a global technology company that delivered more than 80% of Super Bowl ads in 2025, today announced its annual analysis of in-game advertising during the ...

Is true interdisciplinary work becoming more common, or is it simply a buzzword -- or, perhaps worse, a trumped-up name for flexible academic labor? That’s what a group of graduate students at ...

Holiday marketing campaigns often feature sentimental and heartwarming themes, but this year, humor seems to have resonated most with consumers. Examining the elements of the campaigns that made the ...

U.S. ad spending fell 30% during the second quarter of 2020 vs. the same quarter in 2019, but the erosion was far more pronounced for traditional media -- especially print, radio and out-of-home, ...