Apple’s latest advertising strategy might be engineered more to make you tingle than to buy a new iPhone. The tech giant released four autonomous sensory meridian response (ASMR) videos on Wednesday ...

We've entered the golden age of ASMR. Where there was once a dearth of tingles-inducing videos — or at least they were sequestered in a secret part of the internet — there is now an overabundance. It ...

A woman with a Russian accent gives you a bath. A lady in a bathrobe asks permission to touch your hair. A man with a long beard quietly pretends to sell you “the potent remains of those turned to ash ...