More than 80,000 learner drivers were not shown the total price upfront when booking lessons, which is required by law, at two schools owned by AA. Both BSM and The AA driving schools introduced a ...
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Learner drivers to get refunds from AA and BSM after they are fined £4.2m for drip-pricing
The AA and BSM driving schools were found to have engaged in the illegal practice after failing to include a £3 booking fee in upfront prices. Drip-pricing is a deceptive marketing tactic used by ...
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