Prince Harry and Meghan Markle have defied their haters by securing a multi-year “first look” deal with Netflix. Just as important, perhaps, for the couple was a renewed commitment from Netflix to Meghan’s lifestyle brand.

The overall-to-first-look extension mirrors the move Netflix made recently with the Obamas — as well as others — for their Higher Ground banner. In both cases, the exclusivity carried by their respective, splashy original deals has been removed.