News

Penn State's NIL Collective, Like Many Others, Looking for Clarity as Rules Change
I'm honestly surprised there haven't been lawsuits yet,' said an official from Happy Valley United, Penn State's NIL ...
Argument over ‘valid business purpose’ for NIL collectives threatens college sports settlement
Less than two weeks after terms of a multibillion-dollar college sports settlement went into effect, friction erupted over ...
Georgia Bulldogs not among college football's biggest spenders
On3 released a survey listing the top 10 biggest spenders in college football and Georgia did not make the list ...
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NIU football, Thomas Hammock operate opposite the college football norm. That operation will be soon tested
Thomas Hammock has been going against the grain since the beginning of the NIL era, and it's working at NIU. That operation ...
House Settlement Provides Level NIL Playing Field in SEC, Says Arkansas Coach
Sam Pittman says the $2.8B settlement that went into effect this month has positively leveled the college football playing ...
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Colin Cowherd calls out growing NIL imbalance in college football
During a recent segment on "The Herd with Colin Cowherd," Cowherd sparked discussion by calling attention to the ...
Will revenue sharing, NIL restrictions bring more level playing field to college athletics, or is more action needed?
With the revenue-sharing agreement comes a crackdown on NIL (name, image and likeness) deals. Prior to revenue sharing, the ...
The fight to stamp out pay-for-play in college sports: ‘The lawsuits will start flying’
Schools are ready to embrace "normal" NIL: no pay-for-play deals. Even after the House settlement, challenges await.