Morgan Stanley is working on a plan to add cryptocurrency trading to its E*Trade platform, in what would be the most significant move by a major US bank to help everyday customers buy into the asset class since the Trump administration began removing regulatory barriers.

Banking giant Morgan Stanley is looking to bring cryptocurrency trading to clients through its E*Trade platform, according to a report Thursday.

The move could increase competition for crypto-native exchanges and follows regulatory rollbacks in the U.S. after Trump took office.