The toy company saw its dolls category sales dropping 19% in the latest quarter, primarily due to fewer new Barbie launches.

In particular, the El Segundo, Calif.-based company points to its Ken Barista doll — a hipster with a man bun and an apron ...

Mattel Inc. introduced its Barbie with Type 1 diabetes (T1D) on July 8. Courtesy Mattel Inc. In a continuing effort ...

You can revisit Ryan Gosling as Ken in Barbie, which is streaming for anyone with an HBO Max subscription. Like this article?

Mattel Studios president Robbie Brenner unpacks her unifying vision for the studio's slate, including Hot Wheels, Masters of ...

A new Barbie with an insulin pump and CGM isn’t just a toy — she’s a symbol of visibility and a reminder to meet others with ...

Mattel recently has embraced a more inclusive approach to its 64-year-old iconic Barbie brand. But the company has long faced criticism for giving girls a role model of a female body type with ...

Mattel, which rolled out its gender-inclusive Creatable World line in 2019, has been evolving Barbie by launching more representive dolls with a wider variety of skin tones, eye colors and hairstyles.

As if we haven't had enough "Barbie" overload, Mattel is going to start selling Weird Barbie to cash in on the hype. I know, weird. The toy company recently announced on its Facebook page the ...

For marketers, “Barbie” has turned into a massive opportunity: A rosy, fizzy way to get new customers and stay culturally relevant. That’s always a good opportunity, but especially now, when ...

Mattel MAT -2.5% CEO Ynon Kreiz’ message to Wall Street today was don’t underestimate the power of Barbie, and the strength of Mattel’s turnaround game plan.