Athleta, under Gap Inc., appoints Maggie Gauger as President and CEO, signaling a strategic shift to rejuvenate the brand.

Gauger comes to Athleta with more than 20 years of experience in key leadership roles at Nike, most recently serving as the ...

Gap Inc. (NYSE: GAP) today announced Maggie Gauger will join the company as Global Brand President and CEO of Athleta ...

Athleta has named Maggie Gauger its new Global Brand President and CEO, replacing Chris Blakeslee, who will remain with the ...

Gap Inc, which also owns Old Navy and Banana Republic, said on Tuesday that it was replacing Athleta CEO Chris Blakeslee, ...

Dive Brief: In a sign it’s serious about yanking Athleta from its doldrums, Gap Inc. has tapped Nike veteran Maggie Gauger to be global brand president and CEO, effective Friday.

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Gap has hired veteran Nike executive Maggie Gauger as president and chief executive of its struggling Athleta brand, effective Aug. 1. Gap on Tuesday said Chris Blakeslee, who joined as president and ...

Maggie Gauger named Athleta's new Global Brand President and CEO, succeeding Chris Blakeslee. Gauger brings extensive ...

Gap Inc. appointed Maggie Gauger, most recently head of Nike’s North America Women’s Business, as global brand president and CEO of Athleta, effective August 1, as Chris Blakeslee steps down from the ...

Gap Inc ( (GAP)) just unveiled an update. On July 29, 2025, Gap Inc. announced that Chris Blakeslee will step down as President and CEO of Athleta, effective July 31, 2025, with his last day being ...

Gap has appointed Maggie Gauger as the global brand president and chief executive of Athleta. Gauger has worked for over 20 years with Nike, most recently as the head of its North America women's ...