Justin’s latest visual was directed by Cole Bennett, who previously directed the video for the pop singer’s 2022 track “Honest” (featuring Don Toliver). When Swag was first released, “Yukon” charted at no. 17 on the Billboard Hot 100, and it has since become a TikTok favorite.

Justin Bieber’s "Yukon" music video features appearances by his wife, Hailey Bieber, and their baby boy, Jack, who will celebrate his first birthday this month.

Justin Bieber continued his Swag era by surprising fans with the music video for “Yukon” on Instagram, which was full of family footage.