Tim Cook succeeded precisely because he wasn’t Steve Jobs. Now John Ternus has to figure out what only he can give Apple—and it probably isn’t another season of

Apple reportedly plans a two-year hardware push under CEO John Ternus, including a foldable iPhone, AI wearables, new Macs, iPads, and home devices.

What is the eventual off-ramp for Cook, and when will Apple fully become Ternus’ company?” For most people, the answer is Wednesday at approximately 10 a.m. Pacific Time. H

CNBC’s MacKenzie Sigalos reports on the closely watched leadership transition at Apple and the priorities facing John Ternus as he takes the helm from Tim Cook.

John Ternus, Apple’s former V.P. of Hardware Engineering, discusses the latest development for the iPad Pro during an event to announce new products Oct. 30, 2018, in New York City. Ternus became CEO on Sept. 1, 2026. (AP Photo/Bebeto Matthews, File)

John Ternus becomes Apple CEO, bringing 25 years of hardware expertise and leadership through major product innovations like the Mac, iPhone, iPad, and AirPods as he succeeds Tim Cook.

According to Morgan Stanley, the forthcoming 'Surprise and Shine' event on September 9 is poised to be the most impactful product launch for Apple in the last decade. This marks the inaugural event led by new CEO John Ternus,