Apple’s new iPhone 18 Pro lineup is now available to pre-order. The phones start at $1,199 and bring upgrades such as the A20 Pro chip, variable aperture, and improved battery life.

Apple this week unveiled the iPhone 18 Pro and iPhone 18 Pro Max. While the devices look very similar to the iPhone 17 Pro models, there are still quite a few new features and incremental changes compared to the previous generation.

The 18 Pro Max seems to pack a powerful punch with its battery. And surprisingly, Apple’s not raising the price too much. The iPhone 18 Pro Max starts at $1,299 for 256GB, which is only $100 more than the iPhone 17 Pro Max for the same storage. But are the battery upgrades worth the price? I don’t think so.

Apple’s biggest event of the year is just hours away. Here are the latest details on what’s happening when, down to the minute, and what to look out for.

The new lineup of iPhone 18 Pro and iPhone 18 Pro Max will be available in four colours: black, silver, glacier, and an all-new burgundy

The iPhone 18 Pro, Pro Max and iPhone Duo are coming soon, but the baseline model is presumably coming next year, likely for these reasons.

T-Mobile's launch offer puts the $1,199.99 iPhone 18 Pro at $0, and the pre-order window that guarantees a September 18 delivery closes before the phone even goes on sale.