‘The Big Money Show’ panelists react to Cracker Barrel’s failing rebrand as shares of the iconic chain take a steep hit. A ...

Cracker Barrel’s board of directors is down one member after a shakeup during its annual shareholder meeting on Thursday. The ...

Cracker Barrel shareholders spared CEO Julie Felss Masino after a branding crisis that wiped out hundreds of millions of ...

Cracker Barrel faces proxy fight as activist investor claims company's rebranding "fiasco" destroyed $1.2 billion in ...

Well, Cracker Barrel just learned what happens when you mess with a national treasure and try to slap a rainbow ...

After reverting to its former logo following a backlash, Cracker Barrel has also now removed or altered pages on its website involving the LGBTQ+ community and diversity, equity and inclusion groups.

Two major proxy advisory firms urged shareholders to oust members of Cracker Barrel’s board — including a DEI marketing exec who took heat following the chain’s disastrous logo rebrand. Institutional ...

NOW THAT HAS BEEN TRENDING THIS WEEK. CRACKER BARREL SAYS IT IS RETURNING TO ITS OLD LOGO AFTER CRITICS PROTESTED THE COMPANY’S PLAN TO MODERNIZE ON ITS WEBSITE, CRACKER BARREL NOW SAYS IT WILL RETAIN ...

After backing away from a controversial logo rebrand loudly opposed by many right-wing influencers, Cracker Barrel also quietly made changes to its website this week.The Tennessee-based roadside ...