The classic Pokémon phrase — “gotta catch ‘em all” — was taken to a whole new level on Sunday when a Cheeto shaped like Charizard was sold at auction for $87,840. According to The Associated Press, the Flamin' Hot Cheeto nicknamed “Cheetozard” was sold by the Goldin auction house to an unknown buyer after 60 bids.

A Charizard-shaped Cheeto sold for $88,000. But why? The internet’s obsession with rare snacks, meme culture, and collectibles is reshaping what we consider valuable.

A Cheeto shaped like the beloved Pokémon Charizard has sold at auction for a total cost of $87,840. The Goldin auction house listed the snack as sold on Sunday.

The three-inch-long “Cheetozard,” a Flamin' Hot Cheeto that looks like the Pokémon Charizard, sold for $87,840 at auction at Goldin.

A Pokémon-shaped Flamin’ Hot Cheeto nicknamed “Cheetozard” has sold for $87,840 to an unnamed buyer, the Goldin auction house said on social media. The 3 inch (7 cm) long Cheeto, shaped like the character Charizard from the Japanese anime franchise, is affixed to a customized Pokémon card and enclosed in a box.

A Cheeto nicknamed Cheetozard, shaped like the Pokémon Charizard, was sold at an auction held by Goldin Auctions for $87,840.