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Apple Knows AI Isn’t What People Really Want, but It Can’t Say That
Apple execs didn't have a super satisfying answer about what went wrong with AI Siri, but they also don't really need one.
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Apple pushes Siri overhaul to 2026 after initial AI Framework rebuild
Apple executives have confirmed that the company's revamped Siri voice assistant will not launch as originally planned, ...
Apple execs explain Apple's position in the AI race & how it isn't necessarily 'behind'
Marketing head Greg Jozwiak and software chief Craig Federighi share some familiar arguments about Apple Intelligence, Siri's ...
Apple may be the only tech company getting AI right, actually
Apple’s big developer summit is a Silicon Valley institution. The company has been hosting it every year since 1983, and in ...
Could Apple Ditch Siri Name in Major AI Rebrand at WWDC?
Apple will highlight its AI strategy at Monday's WWDC 2025 keynote, with its much-talked-about "Liquid Glass" software ...
Apple Intelligence: Everything you need to know about Apple’s AI model and services
Apple Intelligence was designed to leverage things that generative AI already does well, like text and image generation, to ...
Apple's Goldilocks approach to AI at WWDC is a winner. Here's why
Striking a balance between speed and caution, and ambitious and realistic is difficult. Apple may have just nailed it.
Apple's AI rollout leaves Siri behind & long-time fans are asking questions
Apple software chief Craig Federighi confirmed Monday that promised artificial intelligence upgrades to Siri have been delayed, saying the company needs more time to meet quality standards before ...