Advertisers on Amazon Ads can target specific Nielsen audiences and deliver ads across multiple platforms.

The data offering enables marketers to connect with their target audience more effectively and drive better results in Amazon ...

If Meta Platforms wins that industry, as it has dominated social media, and AI glasses become mainstream products, the ...

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed — one that's high-margin, fast-growing and still underappreciated. That's ...

Historically speaking, Amazon does not have a reputation for playing nice with local businesses – not as a competitor in the retail landscape, at least. But as a seller of ad inventory? That offers up ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

Spotify competes directly with Amazon Music for subscribers and ad dollars - but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic ...

I think most Amazon Prime Video users were at least mildly annoyed when the streaming service introduced ads a few months ago. While there is an option to pay more monthly to cut ads, I can’t imagine ...

Using Amazon Ads goes beyond just getting products and services in front of customers. The company has a suite of tools and ...

Forbes contributors publish independent expert analyses and insights. News and opinion about video games, television, movies and the internet. If you’ve watched Amazon Prime Video content in the last ...

Nope, there’s nothing wrong with your TV—that was an ad you just saw on Amazon Prime Video. Like many of the big streaming services, Amazon Prime Video has rolled out an ad-supported tier, but it did ...