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WhatsApp Breaks Its No-Ads Pledge

ABP News on MSN · 19m

WhatsApp Breaks Its No-Ads Pledge: Status Screen To Get Advertisements. How They'll Work

For years, WhatsApp resisted the advertising model even as its parent company heavily monetised its other platforms like Facebook and Instagram.

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· 1d · on MSN

WhatsApp is adding ads to the Status screen

Your WhatsApp Status view is about to get ads

For 1st time ever, Meta starts rolling out ads in WhatsApp

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Impacts

· 11h · on MSN

WhatsApp introduces ads, fulfilling a plan its cofounders hated so much they left over it

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 billion in 2014. Brian Acton and Jan Koum left the company in 2017 and 2018, respectively, and on Monday Meta introduced ads in the “Status” feature as well as sponsored Channels in the the “Updates” tab of WhatsApp.

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WhatsApp Introduces Ads in Its App

Ads are “rolling out gradually” to WhatsApp

WhatsApp to Start Showing Ads to Users in Some Parts of the Messaging App

However, they won't appear where personal chats are located, developers said.

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techbooky.com · 1d

Ads Are Starting To Show On WhatsApp Status

9to5google · 1d

WhatsApp is getting ads – here’s where you’ll see them

19hon MSN

Meta is finally bringing ads to WhatsApp

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

Benzinga on MSN48m

Meta Brings Ads to WhatsApp for the First Time, Targets Business Growth Through Updates Tab and Channels

Meta is introducing ads to WhatsApp for the first time since acquiring the app for $19 billion in 2014, according to CNBC. The company announced Monday that businesses can now run status ads in WhatsApp’s Updates tab,

1don MSN

WhatsApp adds discovery tools, ads, subscriptions

WhatsApp’s Updates tab features let you reach 1.5 billion daily users through promoted channels, subscriptions, and Status ads.

Marketing Dive3h

Sociable: WhatsApp launches ads in status updates, channel subscriptions

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.