In a bold new move, the Trump Organisation has officially entered the mobile communications market with the announcement of Trump Mobile, a service that offers both a new smartphone called the T1 and a mobile subscription plan called “The 47 Plan.

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Donald Trump's family business licensed its name to launch a U.S. mobile service and a $499 smartphone on Monday, calling it Trump Mobile, in the latest deal brokered by the president's children to capitalize on his last name while he is in office.