Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

Mattel, the company behind beloved toys like Barbie, is partnering with OpenAI to bring AI to the toy aisle before the end of ...

Barbie-maker Mattel is partnering with OpenAI to develop generative AI-powered toys and games, as the new technology disrupts a wide range of industries, Mattel announced Thursday.

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

Mattel will retain full control of its brands while using AI to develop new products, with the first launch expected later ...

Mattel partners with OpenAI to use artificial intelligence in developing interactive toys and digital experiences, with ...

Mattel and OpenAI join forces to co-develop AI‑powered Barbies, and streamline innovation using ChatGPT Enterprise.

Mattel, the maker of Barbie dolls and Hot Wheels cars, has signed a deal with OpenAI to use its artificial intelligence tools ...

AI powerhouse OpenAI has announced a strategic partnership with Barbie-maker Mattel Inc. Under this partnership, the Sam ...

Barbie is getting an AI upgrade as Mattel partners with OpenAI to develop smart toys using their technology, marking a new ...