Disney's landmark agreement with OpenAI comes amid a slew of new lawsuits and cease and desist letters add pressure on AI firms to strike deals with content companies before they're forced to possibly pay out higher settlements in court.

Disney's 'Zootopia 2' is poised to enter the billion-dollar box office club, continuing its global success. Meanwhile, Disney faces a class action lawsuit regarding Ticketmaster's alleged overpricing and invests $1 billion in OpenAI,

The inevitable part is that Disney CEO Bob Iger hinted several weeks ago something like this was coming, and most smart money had it involving OpenAI; the kind of social virality Iger suggested fit squarely with what OpenAI has been good at with the likes of Sora and ChatGPT.

On Thursday, The Walt Disney Company announced a $1 billion investment in OpenAI and a three-year licensing agreement that will allow users of OpenAI’s Sora video generator to create short clips featuring more than 200 Disney,

The world of generative artificial intelligence just got a big boost from the House of Mouse. Disney announced its partnership with OpenAI, the first instance of a major entertainment company joining forces with artificial intelligence.

Disney invests $1 billion in OpenAI and licenses more than 200 characters — including Mickey Mouse and Moana — to Sora’s AI video platform. The three-year deal enables Sora to generate short videos featuring Disney, Marvel, Pixar and Star Wars characters.

Disney has announced a three-year, $1 billion partnership with OpenAI, becoming the first major Hollywood studio to formally integrate its intellectual property with a leading generative AI platform.